What is a drip sequence on WhatsApp?

A timed series of pre-approved WhatsApp messages sent automatically to a contact, for example a welcome series or lead nurture over a week.

Can a sequence stop when the customer replies?

Yes. You can branch on a reply, a tag or an answer so the customer leaves the sequence and the chat goes to your team.

Do I need approved templates?

Yes. WhatsApp only lets a business start a conversation with an approved template. You can start from the template library and submit for approval inside Engage.

Is a drip sequence the same as a broadcast?

No. A broadcast sends one message to many people at once. A drip sequence sends a series to each person on their own timeline.

Engage

WhatsApp drip sequences

WhatsApp drip sequences and follow-up automation

Send a timed series of WhatsApp messages: welcome, lead nurture and win-back sequences that stop on their own when the customer replies or buys.

A drip sequence is a series of messages sent over days or weeks, such as a welcome series, a lead nurture until they buy or a win-back for quiet customers. On WhatsApp every first message must be an approved template, and only people who opted in should receive it.

In Engage, a sequence is an automation with waits between approved templates. Customers who reply, buy or get a tag you choose can leave the sequence, so nobody gets a message they no longer need and nobody on your team has to remember to send it.

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Steady follow-up without effort

Messages go out on schedule without anyone remembering to send them.

Stops when it should

Branch on replies, tags and answers so customers leave the sequence when they respond or convert.

Approved templates only

Every message uses a WhatsApp-approved template, so your number stays healthy.

Replies reach your team

When a customer answers, the chat lands in the shared inbox with the sequence history.

How to get started

1Create and get approved the templates for each step of the series.
2Open Automations and set a trigger: a new contact, a tag or a keyword.
3Add the first template, then a wait, then the next template, with branches for replies.
4Switch it on and watch each contact move through it in the logs.

Frequently asked questions

What is a drip sequence on WhatsApp?: A timed series of pre-approved WhatsApp messages sent automatically to a contact, for example a welcome series or lead nurture over a week.
Can a sequence stop when the customer replies?: Yes. You can branch on a reply, a tag or an answer so the customer leaves the sequence and the chat goes to your team.
Do I need approved templates?: Yes. WhatsApp only lets a business start a conversation with an approved template. You can start from the template library and submit for approval inside Engage.
Is a drip sequence the same as a broadcast?: No. A broadcast sends one message to many people at once. A drip sequence sends a series to each person on their own timeline.

See a drip sequence flow WhatsApp campaigns WhatsApp template library